Summary Report
From EtelligentWiki
Due to the amount of information used to generate the Summary Report, the first time it is requested for an Email, Etelligent will collect all the necessary data and store it for a period of 24 hours. During this time, any subsequent requests for a Summary Report of the same Email will use the same stored data. Any new Opens, Click Throughs, Bounces, etc will therefore not be included in the resulting Report.
You can see when a Summary Report was initially requested and what date and time its data was stored by looking at the "Date" just beneath the "Title" in the EMAIL OVERVIEW.
For the most up to date statistics of an Email Send, use the On-screen Reports page.
Contents |
Email Overview
Standard statistics are summarised in the Email Overview table at the head of the report.
The full statistics offered are:
- Sent
- Hard Bounces
- Delivered
- Opened
- Unique Opens
- Total Click Throughs
- Unique Click Throughs
- Unsubscribes
- Forwards
Note: Unique Opens count multiple views of an email by a contact as one view. Unique Click Throughs count multiple clicks on the same link within an email as one click. The percentage value of both Open figures is as a percentage of Delivered emails. The percentage values of Click Throughs, unsubscribes and forward-to-a-friend are as a percentage of the opened figure.
Deliverability
The top-right of the Summary Report displays the email's deliverability as a pie-chart. This plots the number of Hard Bounces against the number of messages delivered.
Delivered Activity Report
Underneath the Email Overview table, the Delivered Activity Report plots key email interactions against each other. This chart should, at a glance, make it clear how successful your campaign has been.
The activities charted are:
- Opened
- Click Throughs
- Hard Bounces
- Unsubscribes
Link Activity Report
The top five hyperlinks in your message are charted against each other, allowing you to see which parts of your message recipients were most interested in.
Breakdown
The Breakdown of the Summary Report is broken down into two tables. The first table shows a row-by-row comparison of all sends for the particular email you are looking at. The second summarises the number of clicks made for every hyperlink in your message.
Related Topics
Printed Reports | Understanding Reports | Email Reports | On-screen Reports | Download Report Data
