Merge Fields

You can merge data from the contact's database record into:

• The Subject Line of an Email
• The content of an Email
• A hyperlink

Merge Fields can be entered directly or selected from the Merge Fields drop-down list in the Editor. The list will show all the fields on the contact record plus the two special Merge Fields: Name and Formal Name.

--name-- will look for data to merge in the following order:

1. The contents of the First Name field, provided that it is more than 2 characters long.
2. The Contact's Title and Last Name provided that both exist.
3. The fallback Default Salutation as specified on the Email Properties screen

--formalName-- will look for data to merge in the following order:

1. The Contact's Title and Last Name, provided that both exist.
2. The fallback Default Salutation as specified on the Email Properties screen

The purpose of this functionality is to ensure that if you use the construction "Dear --name--," Etelligent will never display 'Blank' in place of the name, which would give you "Dear ," .

Note that none of the other fields in the contact's database have a default fallback setting.

Related Topics

Emails | WebPages | Regions | Components | Graphical Editor | Personalisation | Merging Images