Contact Quality Analysis (CQA)
From EtelligentWiki
Contact Quality Analysis (CQA) is an optional facility that can be added onto your Etelligent account. It aims to identify which of your contacts are actively engaging with your emails, and which are not.
This is done by scoring each contact's interactions with all the emails that they have been set over the last year. A score of 1 is given for each email opened, and a score of 3 is given for each 'click' made. The analysis happens every night, and each night all the CQA data is reset. Contacts must have been sent at least 4 emails before they participate in the analysis. This is to avoid newly subscribed contracts being considered as poor contacts.
In order to make the data gathered more usable the raw scores are turned into an ABC category.
- Category A - the top 20% of your contacts.
- Category B - other contacts who have a score greater than zero.
- Category C - those contacts with a score of zero. In other words contacts who have not been recorded as opening any of the emails that they have been sent.
- Category X - Contacts who have not been set enough emails to participate in the analysis.
Contacts Database
To make the analysis work the following fields will be added to the contact record
- CQA_Category – A, B, C, or X, as defined above.
- CQA_Score – The raw score achieved by the contact.
- CQA_LYSent – The number of emails sent to this contact over the last year.
- CQA_LYOpen – The number of emails opened by this contact over the last year.
- CQA_LYClick – The number of clicks made over the last year.
Standard CQA Filters
The following Live Filters are added to each account running CQA.
- CQA Active Contacts – Contacts in categories A, B, and X
- CQA Inactive Contacts – Contacts in category C
- CQA Most Active Contacts – Contacts in categories A and X
- CQA Only Cat A – Contacts in category A
- CQA Only Cat B – Contacts in category B
- CQA Only Cat C – Contacts in category C
- CQA Only Cat X – Contacts in category X
